September 09, 2018

by Appointment Reminder Team
Categories: thoughts

Personal trainers have a lot of competition today and therefore must have an effective online presence to attract new clients and grow their business.

The ultimate goal in an online marketing strategy is to make it easy for prospective clients to find you amongst the sea of competitors. This can be achieved through Search Engine Optimization (SEO) like Google, Bing, and Yahoo.

Here are some top tops on achieving a presence with SEO.

Identify your top keywords

Prospects will find your service based on the keywords they use in their searches. For example, a personal trainer in Chicago should use keywords like “Personal Trainer Chicago,” “Chicago Personal Training,” and “Chicago Personal Trainer.” Google AdWords and Google’s Keyword Tool are helpful to determine the amount of monthly global search volume for these keywords.

Once identified, include these keywords in your website’s title tags, content, URLs, blog posts, articles, and press releases, and any off-page content. These keywords are the magnets that will draw visitors and potential customers to your post. Without focusing on keywords, you’re really chancing the fact that someone will find your blog on page 2,000 of the search results.

Maximize Local SEO

Start by securing a local profile on Google Places, Yahoo Local, and Bing Local. These listings include your business address, phone number, link to your website, videos, reviews, and directions to your business. Make sure that it’s 100% complete to ensure maximum benefit from search engines. Reviews are vital to search rankings so encourage satisfied clients to post their reviews on your listing.

Guest Blog

Write articles and submit them to popular fitness sites such as T-Nation and You will establish your business as a fitness authority and you will generate high-quality links back to your website or blog. Blog links can be time consuming, but if they’re from popular business blogs, they can carry a lot of weight with Google.

Create a YouTube Channel

Having a YouTube channel allows you to communicate with visual learners while boosting SEO at the same time. Every video posted to the channel can be tagged and indexed with specific keywords.

Over time, this practice helps bump a business higher in search engine results. YouTube videos that are optimized for keywords can really pop out when someone is searching out your services on Google.