06 Nov Should You Start a House Call Service For Your Business?
Making the decision of starting a house call practice or incorporating house calls into an existing health practice comes down to recognizing an opportunity. The opportunity to build more streams of revenue, work fewer hours and still make a good living, or have new freedom and flexibility in your life. The definition of opportunity is different for everyone.
So when health and wellness professionals consider starting a house call practice, the first question that typically comes to mind is, “where do I start?”
The house call practice model is gaining attention because it offers professionals a way to build a practice with less start-up, less overhead, more time with patients, and more revenue. This offers instant curb appeal, and this model can be applied to any of these situations:
You Have Your Own Health Practice?
Being a practice owner gives you a great advantage to integrate house calls because you already have an existing patient base. So, first understand your motivation here. Typically, either you want to incorporate house calls as an additional service, or you are looking for a way to phase out of your current practice . Knowing this will help you determine the best game plan for your desired results.The key is to map out your practice flow. Determine blocks of time for your office and for house calls to keep your scheduling efficient. That will create the framework for your availability and be sure to communicate this new schedule to your current and new patients.
What Type Of Systems Do You Have In Place?
Next is to look at your systems. You need to determine your fee structure and policies for house calls, which should be different yet complimentary to what you have in-office. Remember, house calls are a different model of service. You want to ensure you can integrate your patient management systems while mobile. This includes accessing patient documents, communicating with your office, and delegating administrative tasks specific to house calls to your front desk staff.
Then you’ll want to determine your marketing plan and have structures in place to promote house calls to both your current and new patients. This applies to your collateral (flyers, brochures, etc.), online marketing (website and social media), and marketing event structure and set-up. Create your key messaging for the new offering of house calls and a timeline to incorporate each of these messages into each marketing component.Your investment in marketing house calls in your practice will be minimal in comparison to the revenue you’ll receive from it.
Knowing your motivation will fuel you to make the transition into practice ownership. Identify your core offerings. What services, techniques, etc., do you want to offer in your particular house call practice? What types of patients do you want to work with? How do house calls resonate with your approach and your patients’ needs?
You’ll need automation tools like Appointment Reminders for your house call practice to alleviate cancellations, along with virtual front desk systems to keep things running smoothly, with little effort. Systems that require minimal hands-on effort allow you to haven “office” that is mobile and independent of a front desk. You should have marketing strategies in place that generate leads both online and in person that communicate the unique value that house calls offer.Working on these house call practice elements will be a great starting point for those of you in this situation to get your initial frameworks and an action plan in place.
The unique marketing value that house calls offer to patients will make your practice instantly stand out. Plus you don’t have to spend thousands of dollars on a marketing budget. With low overhead, your house call model can be profitable with low volume, meaning less pressure and more growth.For new grads, if starting a typical practice or working in one doesn’t resonate with you, then build a practice that’s based off of your vision and what you want.