09 Sep How To Start A Successful Blog For Your Business
It may seem like extra work to add a blog to your business website, but with the right tools, it can add to your revenue stream and provide valuable information to your customers!
Whether it be insider tips to your industry, or updates to your terms of service, staff bios, tutorials, or even promotions…these blogs can add much more to your customer experience.
Here are some tips to creating the right articles:
Create Pertinant Content
Once you have a blog, you must add excellent content. Your blog posts have to be of high quality. In order to make money, you have to have visitors, but in order to have visitors, you must have important content to visit.
Build Your Brand
While you are creating content, start building sincere relationships with social media, commenting, forums, promoting others etc. If no one knows that you exist, it’s unlikely you’ll get many visitors. People won’t naturally find you if you don’t put yourself out there.
Implement Streams of Income
Many people want to focus only on this point, but without the other three, it won’t work. Successful bloggers are constantly exploring new ways to make money. The key to making good money as a blogger is to have multiple streams of income. Even small trickles of money coming from various places over time can add up.
Bloggers often also use their blogs to launch other projects that bring in income, such as ebooks, books, speaking, other products, etc.
Each blogger has a different combination of income streams. Knowing what types of income streams there are is helpful and can ignite ideas, but if you try to jump into monetizing your blog before you’ve really built it, you will run the risk of damaging a good reputation.
Main Income Streams for Bloggers
Display ads are graphics or images similar to billboards or ads in a magazine. Typically they are positioned on your site in the sidebar, header, footer or within your content. They are also known as banner ads. They are meant to complement your blog’s content, making them attractive and relevant to visitors. Advertisers hope that your visitors will then click on those images to explore and purchase the products or services they offer.
Google Adsense is probably the most popular ad network and a good place for beginning bloggers to start if they want to pursue display ads because it’s so easy to set up.
Private ads are similar to display ads in that they also come in the form of buttons or graphics and usually appear in the sidebars of blogs. They are unique in that there is no middle man (ad network) to negotiate the partnership. Partnerships are arranged directly between a blogger and an individual, small business or company. Initial contact can be made by the blogger or by the advertiser.
Giveaways & Reviews
If you’ve read blogs for any length of time, you’ve surely seen a review or giveaway and maybe participated yourself. A company supplies a product to a blogger to be reviewed and/or given away to readers.
Writing a sponsored post means you work with a company and write a post about their product or service. Be upfront and disclose your relationship to your readers. Keep sponsored posts to a minimum so you don’t turn off readers.
Affiliate marketing involves promoting someone else’s product or service and earning a commission when one of your readers clicks through your unique affiliate link and makes a purchase.
Making money as a blogger is possible and actually very straightforward. Keep these key points in mind and you will be on your way to becoming a successful blogger!