4 Technologies Every Small Business Owner Should Consider

4 Technologies Every Small Business Owner Should Consider

The world’s latest and greatest technologies aren’t just for large international corporations. Smart small business owners keep an eye out for significant breakthroughs in technology, and implement what their businesses need to catapult their path to success. However, as cognizant as they may be, many small business owners are slow to adopt new technologies. According to an AT&T survey, 75% of small business owners want to embrace new technology, but 30% find it difficult to implement. What separates these companies from those who are able to employ it correctly is the ability to identify areas in a business that need improvement, and what technologies can be implemented to address them. Here are four technologies that every small business owner should consider.

Data Security

Without a repertoire of thousands of customers, it can be easy for small business owners to forego practical measures to protect their customers’ data. However, this doesn’t mean cyber-criminals pose any less of a threat. In fact, almost two-thirds of all cyberattacks target small businesses, and more than half of the victims go out of business within six months of the attack. This accentuates the need for small businesses to implement comprehensive security systems not just to protect their customers, but to secure the longevity of their business.


Even small businesses can benefit from automation. Certain automated technologies, like robotic process automation (RPA), make use of “bots” to automate tasks, processes, or parts of a job role that are typically mundane and time consuming, This frees employees from tedious duties that require a significant amount of their time. Instead, they can spend this time leveraging their unique thoughts and insights to larger, more fulfilling projects. Facilitated by this new digital workforce, employees can rest assured knowing that RPA bots can perform the remaining duties with few to no errors.

Appointment Reminder Software

Appointment reminder software can be a lifesaver for smaller businesses. Having clients or customers not showing up to appointments can be a death sentence for a small business, as they are both not generating revenue for that appointment, and unable to regain the lost time or income. Using software that sends reminders can help owners spend less time on the phone or sending emails, and allow more time to focus on the business.

Cloud Computing

Cloud computing is one of the best things a small business can deploy. It can give an entire company access to data and applications from anywhere at any time. Unsurprisingly, most modern CRM software are cloud-based. But the cloud isn’t limited to tracking customer data alone. Many affordable cloud services come equipped with multi-application functionality that include business essentials like email, calendars, conference calling, document sharing, presentations, and online file storage. Since these applications are shared throughout the company, employees can grant each other access to any document without needing to install or update any software. The cloud also eliminates the need to store data on system hardware, freeing up a business’ computer equipment for other purposes and ensuring no data is lost due to lost or faulty hardware.

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